MODULE 1 – Organizational structure and strategic management in the company
1. Fundamentals of strategic management.
2. Competitive analysis.
3. Fundamentals of strategy formulation.
4. Strategy implementation.
5. Strategy and business change.
6. Innovation management as a competitive advantage.
7. Corporate governance.
8. Types of companies. Supplementary documentation
MODULE 2 – Economic environment
1. Fundamentals of economics and business.
2. Introduction to macroeconomics and microeconomics.
3. International economy and globalization: main business aspects.
4. International trade: operations and main aspects.
MODULE 3 – Financial management
1. The financial management functions.
2. Corporate and operational finances.
3. General Accounting Plan (2016).
4. Evaluation and selection of investments.
5. Financing routes
MODULE 4 – Marketing and commercial management
1. The marketing concepts.
2. Strategic and operational marketing.
3. Market research.
4. Commercial management and sales
5. Marketing digital.
MODULE 5 – Human factor in the organizatio
1. Business organization and change management.
2. Strategic planning.
3. Remuneration policy and compensation systems.
4. Dashboard for people management.
5. Knowledge management taking into account interculturality.
6. Management of individual and group behavior.
MODULE 6 – Personal and managerial skill
1. Introduction and development of management skills.
2. Leadership in the organization. Key personal and managerial ability.
3. Emotional intelligence applied to the development of management skills.
4. Internal and external communication.
5. Negotiation and conflict management.
MODULE 7 – Accounting management and management control
1. Accounting information and management decision making.
2. Accounting: typology.
3. Cost accounting.
4. Budgets.
5. Deviations.
6. The management control function in the company.
7. Balanced scorecard.
MODULE 8 – Operations management and information management system
1. Economy, customers and digital services
2. Product design and development
3. Trading systems
4. Supply chain management
5. Information management systems.
6. Data analysis, BI and Big Data
7. SCRUM project management.
MODULE 9 – Business creatio
1. From entrepreneurship to the business idea
2. Business analysis
3. Action plans in the company
4. The business plan: business plan
MODULE 10 – Master’s Thesi
COURSE – Digital Transformation
1. Economy, customers, digital products and services
2. Globalization and digital markets
3. Traditional company and digital transformation
4. Emerging technologies and digital transformation
5. Digital enterprise architecture and business intelligence
COURSE – Agile methodologies. Scrum
1. What is Scrum and how to apply it
2. The Scrum Framework
3. Self-organized teams
4. The role of clients and stakeholders
5. Agile product and project management
6. Development and continuous integration
7. How to evolve towards an agile organization
COURSE – English Cours
Basic, Pre-intermediate, Intermediate or Advanced. The student can choose one of the four levels
COMPLEMENTS – Complementary audiovisual resource
• Charisma and empathy
• Elevator pitch
• Método Design Thinking
• Model: six thinking hats
• Emotional intelligence in negotiation
• Key skills for a new leadership model in the 21st century
• Tutorial for data analysis in Excel using pivot tables and strategic dashboards
• Tutorial to make a complete financial plan in Excel
• Case: business architecture and service technology platforms
• Disruption and digital transformation
• Economy, customers, digital products and services
• Digital company model
• Digital technologies and intelligent systems
• Recognizing Managerial and Personal Skills
• Cash pooling
• Inflation
• Process strategy in practice
• From traditional ERPs to intelligent ERPs